Luxury Real Estate Branding & Marketing
THE BRIEF
The Exception Realty needed a branding refresh that matched their expertise. We refined their look and created eBooks to educate and inspire homebuyers and sellers.
CLIENT BIO
The Exception Realty is a group of real estate experts who can help you buy or sell your home in Rocklin, Roseville, Granite Bay and other California areas.
DELIVERABLES
+Branding Refresh
+eBook Design
+Copywriting
The Creative PROCESS
The Exception Realty’s founder came to us seeking a fresh perspective on their Homebuyer and Seller guides, which serve to educate clients and promote their services. During the process, we identified the need for a brand refresh to bring depth, cohesion, and emotional connection to their materials. Their existing branding didn’t reflect the level of experience or the luxury markets they serve, and we set out to ensure their branding and guides aligned with their expertise and elevated audience.
Brand REFRESH
The Exception Realty didn’t want to reinvent their brand—they wanted to honor the identity their community has come to know and trust over the years. We retained their existing logo but refined their color palette, brand imagery, and brand guidelines. This refresh brought cohesion and sophistication to their visuals, creating a modern and polished look while staying true to their roots.
eBook DESIGN
For The Exception Realty, their Homebuyer and Seller guides are a crucial touchpoint with prospective clients, serving as both an introduction to their services and an educational resource for the complex real estate process. We assisted with both the copywriting and design of these 24-page booklets, ensuring they effectively communicated the team’s expertise, unique approach, and personalized services. The result is a set of visually striking and informative guides that leave a lasting impression on their clients.
LIKE WHAT YOU SEE?
BOOK YOUR PROJECT
Schedule a call to get started.