Luxury Spa Branding & Marketing
THE BRIEF
Silica, a luxury wellness destination inspired by Icelandic heritage and natural rejuvenation, was in need of a brand identity and design elements. Rooted in the traditions of Nordic culture our mission was to design an identity that seamlessly bridges the worlds of nature, history, and indulgence.
CLIENT BIO
Silica caters to discerning travelers, wellness enthusiasts, and luxury seekers. Nestled amidst Iceland's breathtaking landscapes, it combines holistic healing with indulgent relaxation, ensuring an unparalleled spa experience for its guests.
DELIVERABLES
+Product Packaging
+Posters / Promotion
+Image Development
+Logo Design
+Brand Direction
+Social Media
The Creative PROCESS
Our journey began with an exploration of Silica’s mission and values, alongside a deep dive into Nordic traditions. The Vegvísir, often called the Viking Compass, became a central inspiration. Historically, it is a symbol of guidance and protection, ensuring travelers would not lose their way, even in the face of uncertainty. This symbolism resonated perfectly with Silica’s mission to guide guests on a journey of rejuvenation and self-discovery.
We balanced the rugged elegance of Iceland’s landscapes with the refined indulgence of a luxury spa, crafting an identity that feels timeless yet contemporary. The brand colors—cool blues, earthy neutrals, and shimmering silvers—evoke the geothermal pools and volcanic rock that define Iceland’s terrain. The logo, inspired by the Vegvísir, represents this guiding journey, while clean typography and subtle patterns reflect the spa’s ethos of harmony and renewal.
Final OUTCOME
The result is a brand that feels like an extension of Iceland itself—pure, serene, and steeped in heritage. From logo design and stationery to product packaging and social media direction, every element tells the story of Silica. The identity resonates with those seeking an escape, inspiring them to book their journey and experience the tranquility for themselves.
Whether seen on a billboard, a product label, or a towel by the pool, the Silica brand exudes elegance and purpose. It invites customers not just to visit, but to embark on a journey of rejuvenation, guided by the spirit of Iceland.
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