Bold Outdoor Adventure Brand Identity
THE BRIEF
Feral Atlas, an outdoor lifestyle brand, sought a bold, adventurous brand identity that would capture its connection to nature and exploration. Inspired by the untamed spirit of the wild, the objective was to design a rugged yet modern visual identity centered around the symbolism of a wolf—representing strength, resilience, and freedom.
CLIENT BIO
Feral Atlas inspires a spirit of adventure and outdoor exploration. The brand provides high-quality gear and apparel designed for those who embrace nature's raw beauty. With a focus on sustainability and functional design, They blend rugged minimalism with a sense of curiosity, making it a go-to choice for modern adventurers.
DELIVERABLES
+Marketing Collateral
+Image Development
+Logo Design
+Brand Identity
+Merchandise
The Creative PROCESS
Our design process began with in-depth research, focusing on themes of wilderness, resilience, and exploration. We explored concepts tied to nature’s raw beauty, using word mapping and visual mood boards to capture the brand's adventurous spirit. The wolf, symbolizing leadership and freedom, became a central element of the design. To reflect this, we developed a custom hand-drawn typeface paired with a bold wolf icon, balancing ruggedness with simplicity.
Final OUTCOME
The final brand identity is a cohesive system built around earthy tones and bold typography, designed for versatility across multiple applications. From product packaging and apparel to social media graphics and digital platforms, the design ensures a consistent yet flexible visual presence. The outcome captures the brand’s adventurous spirit, making it both impactful and memorable in the outdoor lifestyle space.
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