Branding & Design for Homegoods

THE BRIEF

Ethereal Wick needed a brand identity that reflected the soothing essence of their handcrafted candles. We designed a logo, packaging, and marketing materials that evoke the nostalgia of coastal towns and appeal to eco-conscious customers.

CLIENT BIO

Ethereal Wick is an artisanal candle company inspired by the beauty of coastal living. Their candles combine nostalgic charm with calming scents, creating meaningful experiences for their customers.

DELIVERABLES

+Business Cards

+Google Business

+Social Media

+Logo Design

+Brand Identity

+Packaging

The Creative PROCESS

Our work with Ethereal Wick began with a deep dive into its story, rooted in founder Hannah’s childhood memories of foggy coastal mornings and the warm glow of candles. Through immersive discovery, we explored her inspirations—family scrapbooks, her ritual strolls through estuaries, and the natural ingredients she lovingly blends into each candle. These elements became the foundation for crafting a brand that reflects the emotion, nostalgia, and transformative power at the heart of Ethereal Wick.Discovery and Strategy

Brand IDENTITY

Ethereal Wick’s brand identity was designed to evoke the beauty of coastal life and the comforting warmth of candlelight. We refined every detail, from a hand-drawn logo inspired by nature to an earthy, feminine color palette that echoes soft coastal tones. The imagery pairs serene coastal landscapes with intentional, handcrafted elements, creating a cohesive and timeless aesthetic. The result is a brand identity that feels as personal and calming as the candles themselves, connecting deeply with their audience.

Design mockup of a candle company label on a jar.

Bringing The Brand TO LIFE

To bring Ethereal Wick into the hands of those who will fall in love with its story, we extended the brand identity across thoughtfully designed packaging, apparel, and accessories. Each touchpoint reflects the calming, nostalgic essence of Hannah’s candles. The packaging pairs soft, textured materials with delicate illustrations and a refined typography system, creating an unboxing experience as warm and intentional as the candles themselves.

Branded apparel and accessories further reinforce the connection to Ethereal Wick’s coastal roots, with soft, natural fabrics and minimal, elegant designs. These elements work together to share Hannah’s vision, allowing customers to not only enjoy her handcrafted scents but also carry a piece of her story into their everyday lives.