Ethereal Wick: Coastal-Inspired Brand Identity for Handmade Candles
Brand Identity // Asset Design // Packaging // Imagery
Project Overview
Ethereal Wick is a handcrafted candle brand inspired by the nostalgic beauty of coastal towns and the calming, transformative power of candlelight. The brand's origin story is deeply rooted in the founder Hannah’s childhood experiences in a foggy town where the warm glow of candles held the power to evoke emotions and memories. Hannah's expertise in blending natural scents with intention is at the heart of each candle.
Discovery and Strategy
Our journey with Ethereal Wick started by immersing ourselves in Hannah’s world. We pored over her family photos and childhood scrapbooks, uncovering the memories of her ritual morning strolls and the distinct scents of the estuaries. We dove deep into her candle-making process, exploring the natural ingredients she meticulously selects. Through our conversations, we helped her articulate these vivid memories and emotions, crafting a brand that shares the warmth and nostalgia of her experiences with others.
Scope of Work
We were tasked with creating a complete brand identity for Ethereal Wick that captures its essence—earthy, feminine, soft, and coastal.
Our work included:
"Liz at Aviso took the time to understand my story and created a brand that feels like home. I couldn’t be more pleased with how everything turned out."
- Hannah J. -
Brand Identity
Logo Design
Packaging
Imagery
Apparel
Color Palette
