Annika Grove: Brand Creation Services For A Coaching Business
Brand Identity // Social Media // Asset Design
Project Overview
Annika Grove came to Aviso Studios with a vision for her new real estate coaching business. Unlike most in her field, Annika's holistic approach meets clients where they are, tailoring her coaching to their specific needs. She wanted branding that reflected this personalized style—calm, welcoming, sophisticated, yet minimalistic and authoritative.
Discovery and Strategy
We began by diving deep into Annika's business goals and her unique coaching philosophy. With just one color in mind, we explored various logo options, typography, color palettes, and imagery. Our goal was to create a brand that resonates with her approach, emphasizing clarity, calmness, and credibility.
Branding Process
Logo Development - We presented a range of logo options, refining them through revisions to create a clean, minimalist design that captures Annika’s authoritative yet approachable style.
Color Palette and Typography - We selected soothing tones paired with strong, credible hues to balance a welcoming atmosphere with a professional edge. The typography was chosen to enhance clarity and sophistication.
Imagery and Mockups - Using real-world mockups, we helped Annika visualize her brand across different mediums, ensuring it aligned with her goal of streamlining clients’ experiences.
Final Outcome
The final brand identity is a perfect reflection of Annika Grove’s coaching approach—calm, sophisticated, and tailored to her clients' needs. It positions her as a leader ready to elevate real estate businesses.
“This was an amazing process. Liz dove deep, captured my vision and brought my business to life with her branding.”
– Annika Grove
Project Highlights
Logo: Minimalist, authoritative, and welcoming
Color Palette: Soothing tones with strong accents
Typography: Elegant and clear
Imagery: Real-world applications through mockups
