Edgy Bar Brand Identity & Design
THE BRIEF
Arctic Aura Ice Bar, a one-of-a-kind destination, sought a brand identity that would encapsulate its unique blend of ancient legend and contemporary luxury. Inspired by the mythical aurora-lit ice cavern in Finland, the objective was to design an experience-driven identity that reflects the mystique of the northern lights and the artistry of Nordic craftsmanship.
CLIENT BIO
Arctic Aura offers a breathtaking journey into Nordic culture. Guests indulge in signature cocktails served in hand-carved ice glasses, surrounded by sculptural ice installations inspired by the aurora borealis. Blending ancient storytelling with modern elegance, the bar has become a must-visit destination for travelers seeking an unforgettable experience.
DELIVERABLES
+Product Packaging
+Posters / Promotion
+Image Development
+Logo Design
+Brand Direction
+Social Media
The Creative PROCESS
To create a brand identity that resonated with Arctic Aura’s rich narrative, we immersed ourselves in the history and mythology of the aurora-lit ice cavern. Our challenge was to develop an identity that was bold, enchanting, and elegant, perfectly embodying the mystical allure of the northern lights while honoring the rugged beauty of Nordic communities.
Through extensive research, we sought to bridge the mythical with the modern, crafting a visual identity that captures the essence of the bar’s story and atmosphere. This meant balancing elements of natural wonder with a luxurious, contemporary aesthetic.
Final OUTCOME
The resulting logo design seamlessly ties together key elements of Arctic Aura’s unique story:
The Bold "A": A striking visual representation of the slopes of the Arctic mountains, the ice cavern, and the bar itself, anchoring the brand’s identity in its geography and narrative.
Logo Shape: Designed to echo the structure of an ice block, it embodies the core material and inspiration behind the Ice Bar.
Color Palette: We drew on the ethereal greens and purples of the aurora borealis, infusing the brand identity with an enchanting vibrancy that mirrors the mystical night sky.
The overall design is bold and captivating, exuding elegance and sophistication—values that are essential to the Arctic Aura experience. The brand identity not only reflects the bar’s deep connection to Nordic mythology but also positions it as a luxurious destination for discerning travelers.
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