BRAND STRATEGY BLUEPRINT
Your Custom Roadmap For Attracting Obsessed Customers
A done-with-you strategy intensive that clarifies your brand, sharpens your message, and sets your business up to sell.
$399 one-time-investment
Tough Love Time:
Most businesses struggle because they’re winging it.
They’re guessing at their message. Reacting to trends. Trying to sound “professional” or “different” without really knowing what makes them either.
Not because the work isn’t good. But because there’s no strategy behind the brand yet.
Pricing feels harder than it should be
Because you're not totally sure how to explain the value behind what you do.
Your messaging blends in
Because it’s based on what sounds trendy… not what actually makes you, well, you.
The wrong clients keep finding you
Because you’re not tailoring your message to a clearly defined audience.
If you don’t have a brand,
you have a commodity. And
commodities compete on price.
BUT THE GOOD NEWS?
You’re not the problem — your missing strategy is.
If you’ve been making big decisions with no real point of reference, that’s why it feels so hard.
INTRODUCING
The Brand Strategy Blueprint
A custom, conversion-ready brand foundation that helps you stand out, attract right-fit clients, and scale with purpose — not by chasing trends or guessing.
This is what happens when your
brand starts doing the heavy lifting
You stop rewriting your website every six months –– You finally have the words to explain what you do, and who it’s for, in a way that clicks.
01
You feel confident raising your rates ––Because you know what sets you apart and your brand backs it up at every touchpoint.
02
You make faster, easier business decisions –– No more wondering if something is “on brand.” You’ve got a filter for what fits and what doesn’t.
03
“Most businesses struggle not
because their work isn’t good — but
because their value isn’t obvious.”
#truestory
Inside the Brand Strategy Blueprint
A done-with-you strategy document built just for your business — no cookie-cutter templates here.
Your brand’s position + why it matters
Who you’re for (and who you’re not)
How to explain what you do so people get it
What makes you worth the price tag
How to show up consistently across your content
The strategy guardrails that keep your growth focused
What Growing Businesses Do Differently
Strong businesses don’t run on instinct or I saw it on Tiktok vibes.
They make pricing, messaging, and growth decisions with a documented strategy — one that keeps their positioning, communication, and direction aligned as they grow.
Big companies have teams for this. The Brand Strategy Blueprint gives you the same edge — in one clear, usable document.
“This changed how I see my brand and how I talk about what I do. For the first time, I could explain my value clearly. Not just to clients, but to myself. Now I actually feel confident showing up next to higher-end brands.”
— Shawn B.
“I didn’t know how lost I felt in my brand until I worked through this with Liz. For the first time, I had real direction and that gave me confidence. Honestly, it made me feel excited about my business again.”
— Magdiel P.
“The Blueprint made everything feel doable. It broke big ideas like my value and messaging into something that actually made sense. Now I have a clear way to grow a business that feels like me and sustainable.”
— Noah L.
How It Works
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You’ll complete a focused brand questionnaire designed to uncover what matters most — so your strategy reflects your goals, your values, and the way you want to grow.
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I take what you’ve shared research and translate it into a clear, intentional brand strategy — including your positioning, messaging, and key areas of focus — all in one easy-to-use document.
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Your final strategy is something you can keep coming back to — to write content, price your work, make decisions, and grow with more direction and confidence.
Delivered as a clear, professional PDF document built specifically for your business.
$399 one-time investment
Who this is for
This is for you if:
You run a small or growing business and want to make more strategic decisions
You know your work is solid, but explaining your value feels harder than it should
You’re ready to position your brand for what’s next
You want more than ideas — you want a plan
Who this isn’t for
Probably not the right fit if:
You need a full visual rebrand (though I offer that too)
You’re looking for long-term coaching or done-for-you implementation
You’re not ready to think strategically about your business
Availability & Turnaround
To keep this thoughtful and personalized, I take on a limited number of Brand Strategy Blueprints each month.
Turnaround time is typically 7-10 business days from questionnaire completion.
Frequently Asked Questions
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No. This is a done-for-you Brand Strategy Blueprint built specifically for your business, based on your answers and context. You’re not filling this out alone — I’m doing the strategic work for you.
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No calls required (unless requested). This is designed to be a low-friction, high-impact way to get strategic direction without meetings or ongoing commitments.
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A clear, professionally designed PDF Brand Strategy Blueprint you can refer back to as you make decisions, update your website, create content, or refine your offers.
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Yes. One of the core goals of the Blueprint is to help you articulate your value more clearly — which directly supports pricing, messaging, and attracting better-fit clients.
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That’s exactly when this is most useful. The Blueprint is designed to support growing businesses who want to build with intention instead of guessing as they go.
