An In-Depth Business & Brand Diagnostic
BRAND STRATEGY INTENSIVE
Most business owners know something feels off. This intensive helps uncover what's getting in the way of growth across your website, messaging, marketing, customer experience, and positioning so you know exactly where to focus next.
Let me guess…you’ve already done the “right” things.
Website? Built. Designer? Hired. Bio? Rewritten somewhere around forty-seven times.
And somehow you’re still over-explaining what you do. Still tweaking your website. Still trying to figure out why the business feels stronger in real life than it does online.
Some parts of your marketing feel too vague. Other parts sound like everyone else in your industry. And every time you fix one thing, something else starts feeling off instead.
That’s usually the point where people assume they need more marketing.
Most of the time, they don’t.
“I've been in business 11 years and built something I'm proud of. But I couldn't explain what made us different or how to communicate what we do well. After the Brand Strategy Intensive I finally had the language and confidence and for the first time my marketing feels like it actually matches what we've built."
Tanya B., Kramer Designs
This is the Brand Strategy Intensive.
A deep-dive business diagnostic designed to uncover what's working, what's not, and what's getting in the way across your messaging, marketing, website, customer experience, offers, and positioning.
Over 2 to 4 weeks, we take a close look at your business as a whole so you can stop guessing and start making smarter decisions about where to focus next.
You'll walk away with a 70+ page Brand Strategy Blueprint, a 60-minute strategy intensive call, and clear recommendations for what to fix, strengthen, simplify, or leave alone.
Because business growth rarely comes from one magic fix. It comes from understanding how all the pieces work together. The goal isn't more marketing. It's knowing what deserves your attention next.
This is what better decisions look like.
You stop chasing every new marketing idea and start knowing exactly where your time, energy, and budget will make the biggest difference.
The challenge isn't that your business has dozens of problems. It's figuring out which problem is actually causing the others.
Sometimes the biggest breakthrough isn't discovering what to do next. It's finally knowing what you can stop spending time, money, and energy on.
How The
Process
Flows
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You’ll complete a comprehensive intake questionnaire covering your business, offers, audience, competitors, positioning, messaging, goals, marketing, and current pain points.
This gives me the context I need to start identifying patterns, gaps, disconnects, and opportunities before we ever get on a call.
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I dig into your business from every angle. Your website, customer experience, competitors, reviews, messaging, social presence, SEO, positioning, and overall market perception.
The goal is to understand where things are working, where trust or conversion may be breaking down, and where your business may not fully reflect the value of what you actually do.
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This is a deep strategic working session built around everything uncovered during the intake and research phases. I come in prepared with observations, patterns, competitive insights, messaging gaps, positioning opportunities, and working strategic hypotheses already mapped out before we ever get on Zoom.
This is where we pressure test ideas, uncover blind spots, challenge assumptions, refine direction, and start identifying what’s actually driving friction or disconnect across the business.
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After the strategy session, I synthesize everything into a comprehensive Brand Strategy Blueprint tailored specifically to your business.
Research findings, customer psychology, positioning opportunities, messaging direction, website strategy, SEO insights, content strategy, competitive analysis, customer experience gaps, growth opportunities, and strategic recommendations all get organized into one clear, actionable roadmap designed to guide future decisions across the business.
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You’ll receive your completed 70+ page Brand Strategy Blueprint along with a recorded walkthrough and strategic recommendations for what to prioritize next.
This becomes the reference point for your messaging, marketing, website, content, positioning, customer experience, and future growth decisions moving forward.
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30 days later we’ll meet again for a focused follow-up session to talk through what’s surfaced since receiving your Blueprint, what’s resonating, what questions have come up, and where to focus next as you begin implementing pieces of the strategy.
This gives you space to process the work, revisit key recommendations with fresh perspective, and make sure you’re moving forward with clarity and momentum instead of trying to figure everything out on your own.
Want to chat first? Book an intro call.
“It’s not your customer’s job to understand you. It’s your job to help them understand.”
— Liz Kroft, Brand Strategist and Founder, Aviso Studios.
$2500
A complete strategic diagnostic of your business.
An in-depth review of your brand, positioning, marketing, customer experience, messaging, website, and growth opportunities, delivered through a fully customized Brand Strategy Blueprint.
— Positioning strategy and brand story framework
— Ideal client profile with psychographic insights
— Competitive analysis and market opportunities
— Website audit with strategic recommendations
— SEO and keyword opportunities
— Messaging pillars and brand voice direction
— Social and content strategy recommendations
— 90-day strategic roadmap and priorities
Includes a 30-day follow-up strategy call for continued refinement and implementation support.
“one of the best investments I’ve made in my business”
I’ve spent years getting deep into the inner workings of small businesses and figuring out why smart, talented people with genuinely great work still struggle to communicate their value clearly.
Sometimes it’s positioning. Sometimes it’s the messaging. Sometimes it’s the website, customer experience, offers, marketing, or the fact that the business has evolved but the brand hasn’t caught up yet.
Most of the time, it’s not one isolated issue. It’s a collection of small disconnects that have slowly started working against the business instead of for it.
I’m a Harvard-certified digital marketer and brand strategist, but more than anything, I’m someone who knows how to step back, see the full picture clearly, and identify what’s actually getting in the way of growth.
Frequently Asked Questions
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Not in this engagement. You walk away with positioning, messaging direction, and a suggested hero headline and subhead — but the actual writing is a separate service. Most clients use the document to rewrite things themselves or brief a copywriter.
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Especially then. SEO drives traffic. Your brand strategy determines what happens when people land. If your messaging isn't dialed in, you're driving traffic to a leaky bucket.
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A willingness to think critically about your business. The intake questionnaire walks you through everything else.
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You walk away with a document you can hand to anyone — a copywriter, designer, VA, or new team member — or use yourself to sharpen everything you create. Some clients come back for website work once the strategy is in place. Either way you leave with something real.
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The Intensive works best when you have an existing business with real clients, a live website, and a sense of what's working and what isn't. If you're pre-launch or in your first few months, you might not have enough to work with yet — and you'd get more value waiting until you do. If you're not sure, reach out and we'll figure it out together.
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Both. The Brand Strategy Intensive goes well beyond messaging. You get a competitive analysis, a website audit, SEO opportunities, a social media strategy with 30 ready-to-use content ideas, and a 90-day marketing roadmap. It's a complete strategic and operational picture of your business — not just a document about what to say.
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A business coach helps you think through decisions. A marketing consultant tells you what to do. This does both — but it starts with a thorough diagnosis of what's actually going on in your business before making a single recommendation. You're not getting generic advice. You're getting a custom strategic picture built entirely around your specific business, your specific market, and your specific gaps.
Your Strategic Foundation Starts Here
Your Strategic Foundation Starts Here
You've been guessing long enough. Let's fix that.
