Your Business Isn’t the Problem. Your Message Is.

BRAND STRATEGY INTENSIVE

You'll finally know exactly what to say, who you're saying it to, and why people should choose you over everyone else.

You've already done the "right" things.

Website? Built. Designer? Hired. Bio? Rewritten approximately forty-seven times.

And yet — people still don't quite get what makes you different. You're still over-explaining on calls. Your pricing still feels weirdly hard to defend. And every time you sit down to write something, you're basically starting from scratch because there's no real foundation underneath any of it.

That's not a hustle problem. That's not a branding problem. It's a strategy and messaging problem. And unlike most of the things you've already paid to fix — this one actually has a solution.

A large rectangular sign with a yellow background and black text that reads, "GOP LIAR, NO BILLS PAID, GET OUT."

Line drawing of a bent arrow pointing downward.

Pricing feels harder than it should be

Because you're not sure people actually get why you're worth it — so you hold your breath every time you send a proposal.

Your messaging blends in

Because you've been writing what sounds professional instead of what sounds like you — and nobody remembers professional.

The wrong clients keep finding you

Or the right ones find you and don't book — because nothing on your site made them feel like you were talking directly to them.

When your brand isn’t doing its job,

you start to look like everyone else.

And when that happens, people don't choose you — they don't even notice you.

INTRODUCING

The Brand Strategy Intensive

A done-with-you service where we get into your business together, figure out exactly what's not landing, and build the strategy document that fixes it.

Not a template. Not a generic framework. A custom blueprint built entirely around your specific business, your specific gaps, and your specific goals.

Three yellow chairs with black perforated backs and seats, arranged on a dark outdoor surface, with shadows cast by nearby objects.

This is what changes in your business

You stop rewriting your website every six months.

You charge what you're worth — and people don't flinch.

You attract the right clients because your message is finally specific enough to filter out the wrong ones.

book your intensive

Here’s How It Works

01 — You fill out the intake questionnaire

Before we get on a call, you tell me everything — your goals, your audience, your competitors, what's been feeling off. This is your homework. It's what lets me show up already knowing where to dig.

02 — I audit your homepage on Loom

You get a recorded video walkthrough of your site before our call — what's working, what's not, and exactly why. Watch it before we talk so we hit the ground running.

03 — We get on Zoom and get into it

60 minutes. I come prepared with specific observations about your business — not generic questions. We dig into your positioning, your messaging, your audience, and exactly what's standing between you and the traction you should be getting.

04 — You receive your custom strategy document

Within 10–12 business days of your completed onboarding, your PDF lands in your inbox. Built entirely around your specific gaps. Not a template. Something you'll actually use.

“Most businesses struggle not because their work isn’t good — but because their value isn’t obvious to the right people.”

— Liz Kroft, Owner of Aviso Studios

YOUR INVESTMENT

$1250. And this is what that gets you:

Loom video audit of your homepage — a recorded walkthrough of exactly what's working, what's not, and why, delivered before we ever get on a call
60-minute strategy session via Zoom — I come in having already studied your business, your competitors, and your market. This isn't a discovery call. It's a diagnosis. We spend the hour solving, not explaining.
Ideal client profile — not just demographics, but how they think, what they're afraid of, and exactly what pushes them to buy
Brand positioning statement and core messaging pillars — the foundation everything else gets built on, so you're never starting from scratch again
Voice and tone guide — words to use, words to ditch, and phrases that actually sound like you instead of every other service provider in your industry
Homepage copy direction — a suggested hero headline and subhead you can implement immediately

From Businesses Like Yours

“"Before working with Liz I knew my work was good — I just couldn't explain why someone should choose me over anyone else. After the Brand Strategy Intensive I finally had the words. My positioning got sharper, my pricing got easier to defend, and I stopped second-guessing every piece of content I put out. I actually feel like I belong in the same conversation as higher-end brands now."

— Shawn Birch

"I didn't realize how much my vague messaging was costing me until Liz helped me fix it. Working through this together gave me a clarity I'd been chasing for years — about who I'm talking to, what makes me different, and how to say it. For the first time I feel excited about showing up for my business instead of stressed about it."

— Magdiel Furman

"I'd been trying to figure out my positioning on my own for months and getting nowhere. Working with Liz cut through all of it. She helped me understand exactly who my ideal client is, what they need to hear, and how to say it in a way that sounds like me. Now I have a real foundation to build from instead of just guessing."

— Noah Macdonald

I've spent years getting into the weeds of small businesses — figuring out exactly why smart, talented people with great work aren't getting the traction they deserve.

It's almost always the messaging.

I'm a Harvard-certified digital marketer and brand strategist who has worked with countless small businesses stuck in exactly the place you're in right now. My job is finding the gap between what you do and how you're explaining it — and closing it fast.

Sharp instincts. Proven strategy. Just enough spicy-marg energy to tell you what everyone else is too polite to say.

Let's get you growing

Frequently Asked Questions

Not in this engagement. You walk away with positioning, messaging direction, and a suggested hero headline and subhead — but the actual writing is a separate service. Most clients use the document to rewrite things themselves or brief a copywriter.
Especially then. SEO drives traffic. Your brand strategy determines what happens when people land. If your messaging isn't dialed in, you're driving traffic to a leaky bucket.
A willingness to think critically about your business. The intake questionnaire walks you through everything else.
You walk away with a document you can hand to anyone — a copywriter, designer, VA, or new team member — or use yourself to sharpen everything you create. Some clients come back for website work once the strategy is in place. Either way you leave with something real.
The Intensive works best when you have an existing business with real clients, a live website, and a sense of what's working and what isn't. If you're pre-launch or in your first few months, you might not have enough to work with yet — and you'd get more value waiting until you do. If you're not sure, reach out and we'll figure it out together.