An In-Depth Business & Brand Diagnostic
BRAND STRATEGY INTENSIVE
We go deep into your business to uncover what’s no longer aligning, where perception or growth is breaking down, and what needs to change across your brand, marketing, messaging, website, customer experience, and positioning.
Let me guess…you’ve already done the “right” things.
Website? Built. Designer? Hired. Bio? Rewritten somewhere around forty-seven times.
And somehow you’re still over-explaining what you do. Still tweaking your website. Still trying to figure out why the business feels stronger in real life than it does online.
Some parts of your marketing feel too vague. Other parts sound like everyone else in your industry. And every time you fix one thing, something else starts feeling off instead.
That’s usually the point where people assume they need better marketing.
Most of the time, they don’t.
“I've been in business 11 years and built something I'm proud of. But I couldn't explain what made us different or how to communicate what we do well. After the Brand Strategy Intensive I finally had the language and confidence and for the first time my marketing feels like it actually matches what we've built."
Tanya B., Kramer Designs
This is the Brand Strategy Intensive.
A premium, expert-led diagnostic designed to uncover what’s working, what’s not, and what needs attention across your messaging, marketing, website, customer experience, positioning, offers, and overall business strategy.
Over 2 to 4 weeks, we take a deep look at your business as a whole so you can stop guessing and start making smarter strategic decisions about what actually needs to change next.
You’ll walk away with a 70+ page Brand Strategy Blueprint, a 60-minute strategy intensive call, and clear recommendations for what to fix, strengthen, simplify, or leave alone.
Because what grows a business is rarely one isolated fix. It’s seeing the full picture clearly.
This is what starts changes in your business:
You stop rewriting your messaging every few months.
Your website, marketing, and customer experience start feeling like they belong to the same business again.
You know how to talk about what makes your business different without rambling, over-explaining, or sounding like everyone else in your industry.
You stop making reactive marketing decisions and start making strategic ones.
And instead of constantly second-guessing every piece of the business, you finally have a clear foundation to build from moving forward.
How The
Process
Flows
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You’ll complete a comprehensive intake questionnaire covering your business, offers, audience, competitors, positioning, messaging, goals, marketing, and current pain points.
This gives me the context I need to start identifying patterns, gaps, disconnects, and opportunities before we ever get on a call.
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I dig into your business from every angle. Your website, customer experience, competitors, reviews, messaging, social presence, SEO, positioning, and overall market perception.
The goal is to understand where things are working, where trust or conversion may be breaking down, and where your business may not fully reflect the value of what you actually do.
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This is a deep strategic working session built around everything uncovered during the intake and research phases. I come in prepared with observations, patterns, competitive insights, messaging gaps, positioning opportunities, and working strategic hypotheses already mapped out before we ever get on Zoom.
This is where we pressure test ideas, uncover blind spots, challenge assumptions, refine direction, and start identifying what’s actually driving friction or disconnect across the business.
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After the strategy session, I synthesize everything into a comprehensive Brand Strategy Blueprint tailored specifically to your business.
Research findings, customer psychology, positioning opportunities, messaging direction, website strategy, SEO insights, content strategy, competitive analysis, customer experience gaps, growth opportunities, and strategic recommendations all get organized into one clear, actionable roadmap designed to guide future decisions across the business.
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You’ll receive your completed 70+ page Brand Strategy Blueprint along with a recorded walkthrough and strategic recommendations for what to prioritize next.
This becomes the reference point for your messaging, marketing, website, content, positioning, customer experience, and future growth decisions moving forward.
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30 days later we’ll meet again for a focused follow-up session to talk through what’s surfaced since receiving your Blueprint, what’s resonating, what questions have come up, and where to focus next as you begin implementing pieces of the strategy.
This gives you space to process the work, revisit key recommendations with fresh perspective, and make sure you’re moving forward with clarity and momentum instead of trying to figure everything out on your own.
Want to chat first? Book an intro call.
“It’s not your customer’s job to understand you. It’s your job to help them understand.”
— Liz Kroft, Brand Strategist and Founder, Aviso Studios.
$1,997
A complete strategic diagnostic of your business.
An in-depth review of your brand, positioning, marketing, customer experience, messaging, website, and growth opportunities, delivered through a fully customized Brand Strategy Blueprint.
— Positioning strategy and brand story framework
— Ideal client profile with psychographic insights
— Competitive analysis and market opportunities
— Website audit with strategic recommendations
— SEO and keyword opportunities
— Messaging pillars and brand voice direction
— Social and content strategy recommendations
— 90-day strategic roadmap and priorities
Includes a 30-day follow-up strategy call for continued refinement and implementation support.
What Happens After
“"Before working with Liz I knew my work was good — I just couldn't explain why someone should choose me over anyone else. After the Brand Strategy Intensive I finally had the words. My positioning got sharper, my pricing got easier to defend, and I stopped second-guessing every piece of content I put out. I actually feel like I belong in the same conversation as higher-end brands now."
— Shawn Birch
"I didn't realize how much my vague messaging was costing me until Liz helped me fix it. Working through this together gave me a clarity I'd been chasing for years — about who I'm talking to, what makes me different, and how to say it. For the first time I feel excited about showing up for my business instead of stressed about it."
— Magdiel Furman
"I'd been trying to figure out my positioning on my own for months and getting nowhere. Working with Liz cut through all of it. She helped me understand exactly who my ideal client is, what they need to hear, and how to say it in a way that sounds like me. Now I have a real foundation to build from instead of just guessing."
— Noah Macdonald
I’ve spent years getting deep into the inner workings of small businesses and figuring out why smart, talented people with genuinely great work still struggle to communicate their value clearly.
Sometimes it’s positioning. Sometimes it’s the messaging. Sometimes it’s the website, customer experience, offers, marketing, or the fact that the business has evolved but the brand hasn’t caught up yet.
Most of the time, it’s not one isolated issue. It’s a collection of small disconnects that have slowly started working against the business instead of for it.
I’m a Harvard-certified digital marketer and brand strategist, but more than anything, I’m someone who knows how to step back, see the full picture clearly, and identify what’s actually getting in the way of growth.
Frequently Asked Questions
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Not in this engagement. You walk away with positioning, messaging direction, and a suggested hero headline and subhead — but the actual writing is a separate service. Most clients use the document to rewrite things themselves or brief a copywriter.
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Especially then. SEO drives traffic. Your brand strategy determines what happens when people land. If your messaging isn't dialed in, you're driving traffic to a leaky bucket.
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A willingness to think critically about your business. The intake questionnaire walks you through everything else.
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You walk away with a document you can hand to anyone — a copywriter, designer, VA, or new team member — or use yourself to sharpen everything you create. Some clients come back for website work once the strategy is in place. Either way you leave with something real.
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The Intensive works best when you have an existing business with real clients, a live website, and a sense of what's working and what isn't. If you're pre-launch or in your first few months, you might not have enough to work with yet — and you'd get more value waiting until you do. If you're not sure, reach out and we'll figure it out together.
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Both. The Brand Strategy Intensive goes well beyond messaging. You get a competitive analysis, a website audit, SEO opportunities, a social media strategy with 30 ready-to-use content ideas, and a 90-day marketing roadmap. It's a complete strategic and operational picture of your business — not just a document about what to say.
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A business coach helps you think through decisions. A marketing consultant tells you what to do. This does both — but it starts with a thorough diagnosis of what's actually going on in your business before making a single recommendation. You're not getting generic advice. You're getting a custom strategic picture built entirely around your specific business, your specific market, and your specific gaps.
Your Strategic Foundation Starts Here
Your Strategic Foundation Starts Here
You've been guessing long enough. Let's fix that.
