We’re about to let you in on a little SEO secret.

Want to know the very first thing we do when crafting a strategy for a client? We sneak a peek at their competition. That’s right! We dig into a few key questions:

• How much traffic are they getting?

• What pages drive the most traffic?

• How obsessed is Google with their site? (Hint: this is their domain authority score).

And you know what almost every top-ranking, high-traffic site has in common?

Their top traffic-driving page is a blog post.

Yes, you heard that right. It’s not the flashy homepage or the "About Us" page. It’s their blog post that keeps racking up the clicks. And when we talk about blog posts, we don’t mean just any old content. We’re talking about seasonal content—the kind that people search for at specific times of the year, like "Small Business Saturday" or "Black Friday deals."

Now here’s where things get really interesting…

Seasonal Content: The Secret Sauce

Think of seasonal content as gasoline on your SEO fire. Here's why: 70% of consumers are more likely to buy from brands that create personalized, relevant content that aligns with their needs. Even if you don't sell seasonal products (but especially if you do), your audience still expects you to be part of the conversation happening right now.

So how do you get this magical SEO juice? It’s pretty simple:

1. Understand your audience—what are they searching for during certain times of the year?

2. Create content that speaks directly to them—anticipate their needs and craft posts that provide value.

3. Optimize it for SEO—because what’s great content if no one can find it?

But here's the kicker: when you create relevant content that resonates with people, that content naturally climbs the search rankings—without you even needing to stress about SEO too much (well, aside from some key optimization tactics like keyword research, title tags, and meta descriptions—don’t worry, we've got you covered on that front).

Why Blogs? Why Now?

You might be wondering: "Why focus on blogs?" Here's the thing: blog posts have a unique advantage over static pages. They are:

• Dynamic and update-friendly—you can tweak and refresh them year after year.

• SEO-friendly—Google loves fresh, informative content, especially when it’s updated regularly to stay relevant.

• Tailored for engagement—blogs allow you to create rich, long-form content that answers questions, tells stories, and provides solutions.

For example, we have a blog post for Small Business Saturday that has driven 4,600 visits this year alone, and guess what? It’s about a holiday that hasn’t even happened yet! That’s the power of seasonal content—people are searching for it months in advance, and we make sure they find us.

And because it’s so successful, we update it every year to keep it fresh and relevant.

| Related: 4 Ways Blogging Can Help Your Business Grow

The Takeaway

If you’re not creating seasonal content, you’re missing out on one of the easiest, most effective ways to drive traffic to your site and connect with your audience. Whether it’s holiday-specific posts, event-driven content, or even seasonal guides, there’s always something relevant happening that your business can leverage to build deeper customer connections.

TL;DR—If you’re not optimizing your blog with seasonal content, you’re missing out on massive SEO opportunities. Start now and watch your traffic soar!

So, how are you planning to connect with your audience this season?