Your Website’s About Page Is Not About You
Our About Page
If you have a website for your business, then you likely have an about page. The big question is, are you using that page in the most effective way? See, a lot of people make their about page all about them, but the reality is that your about page is not actually about you!
If this sounds backwards, we totally get it. It’s an “about page,” so why wouldn’t it be about you? Well, because it’s actually about the why and how you’re helping the person who is reading the about page.
Your about page is valuable real estate on your website because it’s yet another place that people can go to find out if you know what you’re talking about and whether or not they can trust you. Don’t worry, there’s still a time and place to share some relatable personal information about yourself on this page as well!
We’re here to give you our 5-part framework that you can use as a template to build an effective about page. Whether you’re a small business owner or a content creator, and even if you don’t have a website yet, this framework is essential. It’s also highly applicable to any “About Me” sections on other platforms you might be using.
After reading this post, take a look at your about page, determine which pieces of the framework you have in place, and add the parts that you’re missing. This one step can make a big difference!
2 Main Mistakes People Make with Their About Page
Making It All About You: While it’s tempting to talk about your journey and accomplishments, remember that your visitors are looking for how you can help them. They want to know what you bring to the table that benefits them.
Missing a Clear Call-to-Action (CTA): An about page isn’t just a bio—it’s an opportunity to guide your visitors toward the next step. Whether it’s signing up for a newsletter, exploring your services, or contacting you directly, make sure there’s a clear action for them to take.
The True Purpose of Your About Page
The real purpose of your about page is to build trust with your audience by showing them how you understand their needs and how your expertise can help solve their problems. It’s about making a connection and positioning yourself as the right solution for them.
Our 5-Part Framework for an Effective About Page
Start with the Audience: Begin by addressing your reader's pain points or needs. Show them that you understand their challenges.
Position Yourself as the Solution: Introduce yourself, but focus on how your skills, experience, and services can specifically help them.
Share Your Values & Mission: Let your audience know what drives you and what your business stands for. This helps create a personal connection and align with like-minded clients.
Include Social Proof: Add testimonials, case studies, or notable achievements that reinforce your credibility and expertise.
End with a Strong Call-to-Action: Guide your readers to the next step—whether that’s contacting you, signing up for a newsletter, or exploring your services.
The One Thing People Forget to Do at the End of Their About Page
Don’t forget to include a clear call-to-action (CTA) at the end of your about page. Whether you want them to get in touch, sign up for your newsletter, or explore your services, guide your visitors toward taking the next step.
By following this framework, you can transform your about page into a powerful tool that not only introduces you but also converts visitors into loyal clients. Go ahead and make those tweaks—you’ll be glad you did!