Choosing the right colors for your brand is one of the most important aspects of any design project. A few days ago, I asked my community about their biggest DIY design challenges, and one of the top responses was all about choosing colors for designs.

So, let's dive into some best practices to help you make more informed and impactful choices!

1️⃣ Understanding Color Psychology

Colors can evoke specific emotions and associations, which makes them a powerful tool for storytelling and engagement. For example:

• Red is often linked with energy, passion, and excitement.

• Blue tends to convey calmness, trust, and professionalism.

• Green is associated with nature, growth, and health.

Understanding color psychology allows you to choose hues that align with the message or mood you want to convey, making your brand story more compelling. Want a deeper dive? Check out my IG post on this topic for more guidance!

Pro Tip: Using storytelling techniques is an effective way to connect with your audience emotionally and encourage them to engage with your brand​.

2️⃣ Combine Colors Carefully: Avoid Clashing Colors

Readability is key! Your colors should be legible and easy on the eyes, especially when working with text. Here’s how to achieve that:

• Contrast: Stick to colors that contrast well. For example, dark text on a light background or vice versa.

• Complementary Colors: Use colors opposite each other on the color wheel to create vibrant designs.

When designing, make sure to avoid clashing colors that could overwhelm or distract your audience. Sometimes, a little more contrast can make all the difference!

3️⃣ Keep It Simple: Stick Between 3-7 Colors

A good rule of thumb is to limit your color palette to 3-7 colors. This doesn’t mean you need to use all these colors in every design, but having a set palette ensures consistency and cohesiveness across all your branding materials.

Before You Choose Your Brand Colors…

The most crucial step before selecting your brand colors is understanding your brand's identity. Ask yourself:

• Is your brand more feminine or masculine?

• Is it modern or traditional?

• Are you aiming for a serious or fun vibe?

These characteristics will guide you in choosing colors that reflect your brand's personality.

Key Takeaways:

• Color Psychology: Understand the emotions and associations behind colors.

• Readability & Contrast: Ensure colors are easy on the eyes and work well together.

• Consistent Palette: Stick to 3-7 colors for a cohesive brand image.

• Define Your Brand: Start with understanding your brand's identity before selecting colors.

Ready to explore more design and branding tips? Stay tuned for more insights from Aviso Studios!