Black Friday and Cyber Monday (BFCM) are no longer just shopping events—they’re game-changing opportunities for business growth. In 2023, a staggering 200.4 million consumers shopped online and in-store during BFCM, according to survey by Fit Small Business. That’s more than 60% of the U.S. population engaging in these events! If you want to tap into that momentum, BFCM is your time to shine.

For instance, Cyber Monday 2023 raked in a record $12.4 billion in online sales, exceeding forecasts by a cool $400 million. These aren’t just numbers—they’re proof of how crucial this season is for businesses to connect with eager shoppers, increase visibility, and drive sales.

Benefits of a Well-Executed BFCM Strategy

1. Boost in Sales Volume: BFCM brings a surge of traffic like no other time of year. During Black Friday, 90.6 million people shopped online, contributing to $9.8 billion in sales (thanks to research from Mobiloud). The urgency of limited-time deals creates a perfect storm for increased conversions.

2. Attract New Customers: The influx of shoppers provides a golden opportunity to introduce your brand to fresh faces. According to Mobiloud, 82% of consumers participate in Cyber Week shopping, giving you a huge audience to reach—and potentially turn into long-term customers if followed up with the right post-sale strategy.

3. Clear Out Old Inventory: BFCM is the ultimate time to move older products with deep discounts. Not only do you free up space for new items, but you also generate additional cash flow in the process.

4. Increase Brand Awareness: Even if people don’t buy right away, your email campaigns, social media posts, and ads create a ton of exposure. This increased visibility keeps your brand top of mind when customers are ready to purchase.

5. Strengthen Customer Loyalty: Exclusive offers for your current customers and VIPs, like early access to sales, can deepen your connection with them. Well-timed promotions can turn holiday shoppers into repeat buyers throughout the year.

By strategically planning your Black Friday and Cyber Monday campaigns, you can achieve immediate results while setting the stage for long-term growth.

A 6-Week Checklist to Rock Your Black Friday & Cyber Monday Campaign

The key to nailing Black Friday and Cyber Monday is prep, prep, prep. Use this week-by-week checklist to stay organized and make sure you’re hitting all the right notes:

4-6 Weeks Out

• Plan Your Offers & Discounts: Decide on irresistible deals that align with your business goals.

• Set Campaign Goals: Whether it's increasing sales or clearing inventory, know what you want to achieve.

• Map Out Your Content: Build your social media and email campaign calendar, so everything is ready to go when the time comes.

2-3 Weeks Out

• Tease Your Sale: Get the buzz going on social media with sneak peeks and countdowns.

• Optimize Your Website: Ensure your site can handle heavy traffic and that your checkout process is seamless.

• Schedule Emails: Set up your email campaigns to hit inboxes at the perfect time.

1 Week Out

• Engage VIP Customers: Give early access to your most loyal customers as a special perk.

• Test Your Systems: Make sure all your tech—emails, website, checkout—is working flawlessly.

Black Friday Week

• Launch Your Sale: Go live with a bang! Promote your deals through all your channels—email, social media, and website.

• Stay Responsive: Be ready to engage with customers in real-time and solve any issues quickly.

Post-Black Friday

• Follow-Up: Send thank you emails to customers (and even non-buyers) with future offers to keep them engaged.

• Analyze Your Campaign: Review performance and customer feedback to make improvements for next year.

Need help with your Black Friday sale marketing?

From stunning website landing pages and social media graphics to engaging email marketing and SEO optimization—we’ve got you covered! Connect with us, and let’s get your Black Friday campaign ready for success.